Post by Aidan KarleyPost by GaryNUnfortunately we live in a world where "No Comment" in any context is
taken to mean either "Yes I did but I'm not going to tell you" or "Yes
they did but I'll look bad if I slag them off" according to the
questioner's preconceptions.
I tend to return such questioning with questions about when the
questioner stopped beating his wife. Most people understand the
reference and understand that they've been rumbled and they aren't going
to get the answer they're looking for. And the ones who don't understand
it are already sidetracked.
That's all very well provided there is no real intent from the
interviewer. For what happens when there is look at the Ken Livingstone
"concentration camp guard" saga. If a journalist working for one of the
rags that no longer bother with "outdated ideas such as objective truth"
decides to nail you then they will. There is nothing you can do about it
other than make a formal complaint afterwards which may lead to a two line
retraction buried deep down on page 27. I only know of one approach that
makes the slightest difference, and that's having a PR agent who is on
excellent terms with the relevant editor and who is seen by that editor as
a source of stories not worth upsetting over just a single minor scandal.
Everything else I've seen tried has failed more often then not.
In my experience most journalists are largely honest. Many are actually
very good and try hard to present their readers/listeners/viewers with
good and interesting information that is as close to the truth as the
journalist can get. However there are some newspapers where that approach
to journalism will get you sidelines or even dispensed with. What is
becoming the norm is that the basic story is developed as an idea, and
only then does the research begin. That means that anything that doesn't
advance the intended story will be dismissed as irrelevant or as
obfuscation. If you attempt any form of retaliation it will be treated as
the latter and you will be dealt with as if you were somebody trying to
stop the truth from being revealed. If the journalist works for a
reputable organisation then you will probably get away with a "no comment"
leading to nothing you have said being used to back up the intended story.
If not then "no comment" will be taken as permission for the journalist to
draw their own conclusions and often to include them in the story as a
quote.
The best example of this that I've seen was a while back on BBC News 24. A
tabloid had printed a rumour that Sven Goran Eriksson, the manager of the
England football team, was about to be appointed manager of Chelsea
football club. This was a story printed entirely as a rumour from an
anonymous source (probably the chap on the next desk). However at the
press conference a few days later on the eve of an international match,
almost all the questions Eriksson was asked were regarding that completely
unfounded rumour. When the News 24 sports correspondent had finished his
piece one of the studio anchors asked him whether there was really any
basis for the "story". "Probably not" said the sports correspondent "but
if it's true then it would be such a great story that we have to keep
asking questions about it".
As anyone who follows football knows, Eriksson remained manager of England
for a further year and Jose Marinho was soon afterwards given the job at
Chelsea.
In the last few weeks we've seen a huge feeding frenzy over a supposed
Labour Party internal memo that isn't signed or even dated and which first
emerged some months ago when it was dismissed as probably nor reliable.
Then it was brought up again when it fitted the "news agenda" and this
time was treated by many journalists as authoritative proof of a story
they were clearly going to write whether there was any evidence of it or
not. Quotes from various people within government and the Labour Party to
the effect that they don't know anything about the memo and don't see how
it could be what it is represented as are treated as if they are clearly
attempts to hide something. Thus a completely unattributed memo that had
at first been treated as completely unreliable is now proof that
named spokesmen are lying. The only thing that has changed is that the
press currently want to print stories about altercations between Blair and
Brown whilst before they were concentrating on the "cash for honours
affair" [1]. Now that's reached a hiatus and the intended story has
changed, so has the status of the evidence.
Has anyone outside of South London seen anything about the corruption in
Lambeth story this year? I've not seen a peep in any of the national
newspapers or on the TV news. Yet in the 80s there was a spell when rarely
a week went by without new "revelations" about corruption at Lambeth
Council. Then the news agenda was to find any way to attack the "loonie
left" so when investigations led by councillors unmasked fraud by council
officers it was presented not as a story about a newish council
administration unmasking frauds that had been committed under previous
administrations unknown to the councillors at the time, but as loonie
lefty council riddled with fraud [2]. Now we have a Lib Dem adminsitration
discovered to have "misplaced" around three million pounds and one of
their senior councillor found to have committed a six figure fraud
involving council properties, it's all just a local news story that nobody
is interested in. Yet this time it's serious enough that the police have
pretty much led the investigation.
Don't assume that facts affect what is presented as news. Most of the time
they do. However some of the time reality is treated as entirely
irrelevant. If that is happening then you have nothing to gain by
aggressive attempts to turn the tables on the journalist. It will only
upset them. The way Terry deals with attempts to portray some sort of
dispute between himself and JK Rowling is pretty much spot on. You can't
stop the spin, but you can make sure you haven't done anything to back it
up.
[1] Which appears to be a bit of a misnomer on the grounds that the people
who gave the cash didn't get any honours and there's no evidence that
anyone ever told them they would, though some were nominated for but
refused peerages. So what it really is looks like a "donations
misrepresented as loans scandal", but that wouldn't be as exciting a
story.
[2] Particulrly galling for those of us close to it because the councillor
responsible for leading the investigation had faced death threats when he
began it, and spent months having graffiti scrawled on his door and bricks
through his windows until he pretty much went into hiding. Which would
have made a great news story had anyone been interested in the truth ahead
of advancing the political agenda of their newspaper's owner.
--
eric
www.ericjarvis.co.uk
"live fast, die only if strictly necessary"